Audiobook production isn’t easy and can be costly for the author. It’s an investment in both time and energy and one that can be worth it if given the right opportunities. I have seen many authors go through the trouble of producing an audiobook only to be disappointed with the sales and return on investment. This can happen for a variety of reasons.The most common reason I see this happen is lack of marketing and content creation. Marketing is essential to book sales yet so many authors use the same excuse I have no budget for marketing. While I can understand the mindset it still drives me crazy because in this day and age there are so many ways to advertise for free. However we will get into the three pillars of free advising in another article. For this article we will focus on using your audiobook to tackle two problems: content creation and marketing.
The first thing you have to understand is that audiobooks traditionally do not sell well by themselves. I know there are exceptions to every rule but this is why they make such an effective tool for Marketing. So if you have an audiobook just sitting there not making money for you try these three methods of making that audiobook work for you.
- Do a contest or giveaway with the audiobook as a prize.
- Use snippets of the book in your social post.
- Try the buy this, get this free or special rate coupon.
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Do a contest or giveaway with the audiobook as a prize.
Doing a contest or giveaway with the audiobook is a great way to increase fan base and readership if you make sure to set up the contest that way. For example an instagram giveaway could build your social media while widing your fan base.Also you can offer your audiobook as a prize for the first 50 people that purchase the book. The possibilities are endless; you just have to focus on your intention and remember to make the rules and guidelines match the goals you want to reach. Plus always remember to use best practices.
Use snippets of the book in your social posted
This is a method I’ve seen alot of business coaches use but I think it can work for all genres. You can ask a question and use a snippet from your book to answer the question. It’s a great way to get people attention and get them to sample your book at the same time. I think this method works on most social channels. Remember video and audio are very hot right now and actually outperform just text posts.
Try the buy this get this free or special rate coupon
For example, offer the book for free with the purchase of another book, I.e buy this book get this free. You can do this with one of your own series and cross promote that way or you can do it with another author and widen your fan base that way. This method works because people love to get a free gift with purchases.
Summary
These are three ways you can use that audiobook. I believe using your audiobook is one of the most cost effective tools you can use because once you’re signed up with ACX you can send your audiobook to anybody you want for free. Here is the link on Acx: https://audible.custhelp.com/app/answers/detail/a_id/7078 if you would like to try any of these options using free copies of your book.For more tips and author promotion follow us.
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